Why in Town? -
How to Get Along Well with the Local Community and Art Festival
Norio Imai
Artist/Professor of Art at Seian Zoukei University
A friend of mine delights a female water meter reader every month by installing a small artwork inside the lid of the water meter in front of his house. He sometimes remodels its inside and closes the lid with anticipation. He thought a pink round water meter with a glass cover was cute. That was how it all started. I thought to check our water meter to see if it was pink. I wondered if such sensibilities as his should be shown all over the region. Here, I recognized the origin of a street art festival; people tour a town with a map in hand encountering not only artwork, but its landscape and its locals.
For several years, a street art festival has been frequently held in various places. During high economic growth, art museums were rushing to be built in various parts of Japan and after that public arts have been continuously installed in towns. After the collapse of the bubble economy, however, the number of semi-permanent sculpture installation plans sharply dropped. Instead, street art festivals featuring local art projects are actively held.
There are all sorts of street art festivals; from ones that you cannot tour in a day, spread all over a wide area to small ones that exist in a single commercial block or one particular spot. The way it is managed varies depending on whether it is artist driven, local government driven, driven by Mecenat business support, or NPO driven street art festival financed by a government subsidy.
For the artist who is not satisfied with the typical white cube exhibition space, normally found in art museums and galleries, it is a thrilling opportunity to imagine and conceive art, not for the regular gallery space but to take the location into account. This shows the true worth of off-museum or off-gallery. Artists' enthusiasm is on display; not to stay in an established system but to open up new fields of art in the region.
It is a way of opening the possibility to new art and tying it with the local community. It leads to discovering a new side of the community by unearthing the value of the community by artists' sensibility. An opportunity for art is created and the community can become inspirited and through this the community can become revitalized.
It is welcome for the above reason that the number of street art festivals will increase to include the many non-museum-goers or non-gallery-goers existing in the community. On the other hand, I am afraid that local street art in different areas will start to resemble each other as most previous public art installations have become similar despite the different locations.
It has been said for a long time that the Japanese urban landscape is uniform. It is a problem if not only public art in its public spaces, but also its street art would resemble each other since street art involves the community and its people. Street art is supposed to draw from the regional character. I am afraid that it might go along the other vector. Street art is different from the franchise stores seen all over Japan. Art should be essentially original. The significance of street art is to send new original messages rooted in its own community.
Street art exhibition space is a living space; people live and work so that mutual understanding between artists and residents in private property and permission in public space is required. It goes without saying that a reliable relationship among the sponsor, artists and the community above all is important in order to clear the various hurdles.
An earlier event, "Modan de Hirano" had been held for about three years since 1996. It was rare at that time to hold designated community based events, but this event took place with the commercial block and temples as the base of activity by its own local artists and residents. I went to see it, without fail, as it was held nearby my house. Looking back on it now, I feel the original intension in the art event as well as the artwork exhibited; it was fascinating.
This " Minoh no Mori Artwalk 2011" reminds me of their efforts. This event is different from the other events held at many sparsely populated areas or urban areas. It is held along Takimichi to a waterfall in Minoh, a well known scenic spot, where many tourists visit through the year and is a very special place for the event. It will be the third anniversary of the event this time, expanding the exhibition area from public facilities and souvenior shops along Takimichi to a quasi-national park district which has parts that are regulated strictly. I hope that an artwork and a great waterfall will be facing each other someday. In order to accomplish this, I wish that above all, the local government supports an event with their understanding and corporation as it is a small bottom-up cultural event.
It is needless to say on a pivot of local culture creation that leaving it to people who originally live and work in that community. In addition to it, a greater effect is produced by being implemented under a partnership with a local government, corporations, superior experts and artists.
In recent years I often see the phrase "bunkaryoku" in fliers for art exhibitions in Kansai (a western part of Japan) or cultural events. Bunkaryoku is the cultural power propelling to create a fascinating society by vitalizing a local community to inspirit the locals. Public art is not supposed to be left without care; subsequent maintenance is necessary. By the same token, it is important that the street art festival held in same public space should continue without leaving it ending as a single event. Continual activity of raising cultural awareness is required to cultivate bunkaryoku.
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